About
Built by an operator. Tested at Just Q’in.
Restaurant consulting built around the daily work and the people doing it. We look at your numbers, listen to your team, and build the systems with you. The tools have been run first at Just Q’in.
2009
The year Matt Cuff founded Just Q'in Barbeque Catering in Cincinnati. Still running it today.
[CONFIRM: LLC filing]
01Matt Cuff, founder
Matt Cuff has run Just Q'in Barbeque in Cincinnati since 2009: a restaurant, catering service, and food truck under one brand. Just Q'in has hosted President Joe Biden and been featured on Food Network, Cooking Channel, and in Ebony. Along the way, Matt learned that the systems that keep a restaurant alive are the ones built around its people. He started Uplift Hospitality Partners to help other owners build those systems, and keep them running.
Matt built Just Q’in’s employee handbook, the R.E.N.E.W. guest engagement system, and its training and performance tools. He also founded RENEW Employment Services, a nonprofit.
- Founded Just Q'in Barbeque Catering in 2009 in Cincinnati. 17 years operating.
- Runs a food truck, catering service, and restaurant under one brand.
- President Joe Biden visited Just Q'in.
- Featured on Food Network, Cooking Channel, and in Ebony magazine.
- Built Just Q'in's own employee handbook, the R.E.N.E.W. guest engagement system, and its training and performance tools.
- Founded RENEW Employment Services, a nonprofit.
02Photos
The operator behind UHP.
Real photos of Matt. No stock people.
Add a real team photo, used with their OK. No stock people.
Photos of the President and TV network logos are mentioned in text only, and are not used on this site without permission.
03People first isn't a slogan
Clear systems. Genuine care. Both matter.
Your team is your strategy. Genuine care is part of what makes Just Q’in work. People need to know what good looks like and get support to do the job.
We listen through the anonymous Care Check survey. Are people seen and valued, supported, heard, respected, invested in, and cared for as a person? We compare their answers with your expectations.
Alongside that, we look at labor, food cost, waste, and turnover. We build clearer roles and routines with the team, not just for them. Then we compare the numbers and their survey answers with the starting point.
04The case study is my own restaurant
Just Q'in Barbeque is the proof: 17 years, one brand, a restaurant, catering, and a food truck, with the handbook, the guest engagement system, and the training tools all built in-house.
Client before-and-after numbers get published on the Results page only when a client finishes and agrees to share them. Not before.
Talk to the operator
Talk to a current operator.
Tell me what's bugging you most right now. If I don't think I can help, I'll tell you straight.